Someone comments on your Reel
Meta's webhook delivers the comment the moment it is written. No scraping, no bot opening Instagram.
how much is it? 😍
0 credits
How it works
From a Reel comment to a DM sent: see LiliFlow's full flow
LiliFlow connects your Instagram account through Meta's official API, detects comments with the right keyword, and sends a DM about that specific topic. Here is the full walkthrough: connection, comment detection, the reply with or without AI, and where credits come in.
Short answer
- Flow summary
- LiliFlow connects an Instagram professional account through Meta's official API, detects comments matching the configured keyword, replies publicly, and sends a private DM about the comment's topic, with optional AI.
- What the AI does in the flow
- When LiliFlow's AI is turned on, it reads the full comment text before writing the DM, so it answers the specific question instead of a generic message; this costs 10 credits per reply.
- Where credits come in
- In LiliFlow, only AI actions consume credits: 10 credits per text reply and 200 credits per 30 seconds of cloned-voice audio. Basic keyword automation consumes no credits on any plan.
- What happens outside the official API
- Nothing. LiliFlow does not scrape, does not simulate manual clicks, and does not message anyone who has not commented, replied to a Story, or been in an active conversation within the last 24 hours.
The whole flow
What happens in one second
From the comment on the Reel to the voice note in the DM. Under each step is what it costs in credit — three of the four cost nothing.
The AI reads what they wrote
Not a keyword matching a canned answer. The AI classifies the intent of that specific comment.
Classifying intent
10 credits
The DM goes out written for that person
Ask about price, get price. Ask about delivery, get delivery. One rule handles both.
Hi Marina! I saw you asked about the price on the launch Reel. Want me to send the link with today's deal?
0 credits
And it can go out in your voice
A 30-second block in a cloned voice, scripted from the conversation's context. Unlocked on Pro.
Audio · 0:24
200 credits
The campaigns screen
Every send, with a name and a time
Sent, queued, skipped or failed. Every event is logged with its reason, so you can audit what the automation did while you were asleep.
Campaigns
3 active · 24-hour window
DMs sent1,284
Delivery99.2%
Credits used3,410
Sends per hourpeak at 2pm
EventPersonTime
Sent@marina.costa
Sent@pedro.almeida
Queued@ana.ribeiro
Skipped@marina.costa
Connect your account and pick the Reel
Link Instagram to LiliFlow through Meta's official API and select the post or Reel the automation will run on.
Set the keyword and write the base DM
Configure the keyword that triggers the automation and write the main text of the message that will be sent.
AI personalizes and sends it through the official API
If AI is turned on, each reply is adapted to the specific comment before being sent as a private reply, within Meta's rules.
The full flow
Comment, keyword, DM: three steps, one campaign
No hidden step — every AI reply costs 10 credits, and everything else is unlimited.
1official connection through Meta, no shared password
10 creditsper AI reply inside the flow
0messages to people who have not commented, replied to a Story, or already been chatting
Step 1: connect the account through Meta's official API
The flow starts by connecting an Instagram professional or business account to LiliFlow using Meta's official login — no password sharing, no browser extension. That connection gives LiliFlow access to the account's post and Reel comments, within what the API authorizes.
From there, the creator picks which post or Reel the automation runs on; it is not one automation running across the whole account at once, but campaign by campaign.
Step 2: detect the comment with the keyword
When someone comments the configured keyword, LiliFlow receives that event through the official API and replies publicly with something short, usually confirming the message was sent to their DM. This first step is always basic and never uses AI, so it does not consume credits.
Next, LiliFlow opens the DM using the private-reply-to-comment mechanism: Meta's exception that allows sending a direct message even with no ongoing conversation, valid once per comment.
Step 3: the DM goes out with or without AI
If the campaign does not use AI, the DM sent is the fixed text written during setup — the same for everyone who commented that keyword. This mode is unlimited on every plan, including the free one, up to 1,000 automations a month.
If AI is turned on, LiliFlow reads the whole comment before writing the DM, answering that person's specific question. Each AI text reply costs 10 credits; a 30-second cloned-voice audio reply costs 200 credits. Plan credits reset monthly — 8,000 on Starter, 25,000 on Pro — and a $5 top-up of 3,000 credits never expires.
What the flow does not do
LiliFlow does not start a conversation with someone who has never interacted, does not schedule meetings inside the chat, and does not process payment in the DM. The flow covers the comment, the public reply, the private reply, and a DM with information — selling, scheduling, or billing happens outside the chat, on whatever channel the creator chooses.
FAQ
What everyone asks first
How does LiliFlow work from start to finish?
LiliFlow connects your Instagram account through Meta's official API, detects comments matching the configured keyword, replies publicly, and sends a private DM about the comment's topic — with optional AI to personalize each reply.
What happens if I do not turn on AI?
The automation still works: every comment with the right keyword gets the same configured DM. This mode is unlimited on every plan, including the free one, up to 1,000 automations a month.
When does the flow consume an AI credit?
Only when AI generates a reply: 10 credits per text reply and 200 credits per 30 seconds of cloned-voice audio. Comment detection and the initial public reply never consume credits.
Can LiliFlow start a conversation with someone who never commented?
No. The flow only replies to someone who has commented, replied to a Story, or already messaged within 24 hours, using the private-reply-to-comment exception to open the DM.
Does LiliFlow ever schedule meetings or charge payment?
No. The flow ends at the DM with information and a link; scheduling and billing happen outside the chat, on whatever channel the creator chooses.
Do I need to set up a different flow for every post?
Yes, each campaign is tied to a specific post or Reel, with its own keyword and DM — there is no single automation covering the whole account at once.
Get started
Growing on Instagram should not grow your bill
Free forever, no card · 1,000 automations per month