Comparison · updated September 2026
SetSmart costs $99 a month and includes 1,000 AI messages, which works out to $0.099 per message. LiliFlow Pro costs $18.97 and includes 25,000 credits, about 2,500 AI replies, or $0.0076 each. SetSmart also books meetings inside the chat, and LiliFlow has no scheduling of any kind.
SetSmart: $99 for 1,000 AI messages · LiliFlow: $8.97 Starter, $18.97 Pro · converted at $1 = R$ 5.50 and €1 = $1.08
Cost per AI message
SetSmart includes 1,000 AI messages inside a $99 plan. LiliFlow Pro includes 2,500 inside a $18.97 plan. The per-message gap is roughly thirteen to one.
Comparison
| Feature | LiliFlow Pro | SetSmart |
|---|---|---|
| Monthly price | $18.97 | $99 |
| AI messages included | 2,500 replies, 25,000 credits | 1,000 AI messages |
| Cost per AI message | $0.0076 | $0.099 |
| Extra AI capacity | $5 for 3,000 credits, 300 replies, no expiry | Not published |
| Cloned-voice audio in the DM | Unlocked, 200 credits per 30 seconds | Not listed |
| Meeting booking inside the chat | Not offered | Yes |
| Trial | Free plan, 1,000 automations, no card | 7-day trial, card required |
The decision
At $0.0076 a reply on LiliFlow Pro against $0.099 on SetSmart, 1,000 AI messages cost about $7.60 of LiliFlow capacity against the $99 SetSmart charges for the plan that includes them. The gap compounds every month the AI actually runs.
The LiliFlow free plan runs 1,000 automations a month with no card and no expiry. SetSmart offers a 7-day trial that requires a card up front, a different level of commitment before the first automation has proven anything.
LiliFlow answers with a voice note in the creator's own voice at 200 credits per 30 seconds, unlocked on Pro. The published SetSmart feature set does not include voice cloning.
LiliFlow charges nothing for keyword rules, DMs or public replies on paid plans, because Meta does not charge for Instagram DMs. The invoice tracks AI usage and nothing else, so scaling comment volume does not change the price.
How LiliFlow charges
Meta charges nothing for Instagram DMs, so neither does LiliFlow. Keyword automation is unlimited on every paid plan. Credit exists only for actions with real processing cost.
Starter includes 8,000 credits per month and Pro includes 25,000. Need more and a top-up costs $5 for 3,000 credits — and purchased credit never expires while the subscription is active.
Being fair
SetSmart sells an outcome LiliFlow does not sell. It books the meeting inside the chat, turning a conversation into a slot on a calendar without a handoff, a link or a second tool. LiliFlow has no scheduling, no calendar integration and no booking flow, so a sales team whose whole reason for automating DMs is to fill a calendar will not get that job done in LiliFlow at any price.
The two products also aim at different buyers, and per-message cost is not the only number that matters at $99. A team paying that price is usually paying for a qualification-to-booking workflow, not for cheap AI replies, and one extra booked meeting can cover the plan. LiliFlow is a creator tool with no Meta partner badge and an app that has not been published yet, and it should not be presented as a replacement for a sales-scheduling product.
FAQ
Only AI actions. Replying to a comment with a keyword, sending the DM, replying publicly and delivering a link consume no credit on any paid plan. Credit is spent on two things: an AI-generated reply at 10 credits, and cloned-voice audio at 200 credits per 30-second block. That is the complete table.
No. Basic automation keeps running because it does not depend on credit. Only the AI layer pauses, and you are notified on the first refusal by email and inside the app. You can also set a monthly spending cap so the bill never surprises you.
No. Credits included with a plan renew monthly and do not roll over, but top-up credits bought separately accumulate indefinitely while the subscription is active. If you cancel, they are held and become valid again on reactivation.
Yes, no card and no time limit. It includes 1,000 automations per month and one Instagram account, with a discreet LiliFlow signature on DMs. On activation you also receive 2,000 AI credits valid for 7 days.
LiliFlow has three plans: Free, with 1,000 automations per month and no AI; Starter at $8.97 per month with unlimited automations and 8,000 AI credits; and Pro at $18.97 per month with unlimited automations, 25,000 AI credits and cloned-voice audio unlocked. A top-up costs $5 for 3,000 credits and never expires.
Yes. LiliFlow runs exclusively on Meta's official API, with official login and no password sharing. There is no scraping, no browser automation and no messages sent to people who never interacted with the account, which is exactly the behaviour that gets accounts restricted.
Get started
Free forever, no card. $8.97 when you want the AI on all month.